Is the wrong email landing page killing sales?
Recently we received a small web help request from client who manages a popular ecommerce store based in Maryland. Specifically, she received a notice from a board member that his wife could not easily find a specific product the company had sent an email blast about. Having reviewed the complaint, and tested their platform we discovered that the problem was a common mistake many email marketers make: Linking to a generic landing page.
from Web design emarketing product photography blog http://ift.tt/1mL4QjD
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