Google Local Business Cards coming soon

Google Local Business Cards coming soon?

According to an article by Greg Sterling over at Search Engine Land, l , Google is experimenting with a select local businesses to now show a Local Business Card directly in the search results related to a the brand using the tool. The tool is, apparently, the same as the one used for the Candidate Card, which Google released back in January 2016. An example of the how the "card" information displays can be seen by searching "Healthy Choice Massage". Ahealthychoicemassage, a small local business in Lincoln, NE not only shows up as the standard business listing to the right of the search results, but now also has a carousal of specific posts they made using the tool. Cool. Evidently, the tool will not only allow for static images, but animated gifs, video and text messages upto 14,400 characters. Currently, this tool is only available to select business and there is no clear why to get on a waiting list or any indication if the tool will become a permanent function. However, if it does become available to the public, this will be an excellent opportunity for small business owners to further control, to a degree, what is seen in the search results regarding their brand. Additionally, it may also help Google increase its social network market share. We'll see.

Video

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Annapolis SEO - St Michaels - Success!

Annapolis SEO - St Michaels - Success!

Yesterday, as I mentioned in a previous post, we created a web marketing video for our client CBOstyle.com. Because of the way we structured the clients social network of primary and secondary profiles, the video, in literally 10 minutes, made it's way to the top of Google for the search term "St Michaels sandals". Now, before we toot our horn to loud, lets be honest. "St Michaels Sandals" is a very, hyper-local search term. Being number one for that term is not going to help my client buy a yatch. However, it is a start. Over time, the as we build more web marketing videos for the client, combined with social media optimization and on-site technical seo of their site (CBOstyle.com), which we have not done yet, the video, the website and their related social profiles should have a steady increase of organic traffic for, at least, St Michaels MD related search terms.

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New web marketing video for CBOStyle.com

Yesterday we created and published a web marketing video for CBOstyle.com. Take a look.

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New Client - Chesapeake Bay Outfitters

We have begun working with a new client Chesapeake Bay Outfitters in St Michaels, Maryland. They are a boutique specialty shop that offers men and woman's clothing, footwear, accessories, jewelry and home decor gift items that are emblematic of the Chesapeake Bay life style. Their popular brands include Uggs, Sperry, etc. Of course, as perk of working with Serr.biz, we have a created a featured listing on SocialBrandsToday.com. To learn more about Chesapeake Bay Outfitters, visit their website directly at CBOstyle.com and for be sure to visit their SocialBrandsToday.com social brand page to find and follow them in the prime social networks. Chesapeake Bay Outfitters Official Social Brand Pages

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How often should I email clients?

Just watched this video. It was worth it, even though you have to subscribe to their newsletter. Some interesting ideas. The short answer of the question, "How often should I email clients?"... is 5 times per week. 3 on. 1 off. 2 on. 1 off. Segmented customers who ask for more, get more via segmented re-opt-in. Watch the video for that means. ‪#‎emailmarketing‬ ‪#‎annapolis‬ ‪#‎maryland‬

Worth the watch. Some interesting ideas. The short answer of the question, "How often should I email clients?", is 5...

Posted by Serrbiz on Thursday, February 25, 2016

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Is the wrong email landing page killing sales?

Is the wrong email landing page killing sales?

Recently we received a small web help request from client who manages a popular ecommerce store based in Maryland. Specifically, she received a notice from a board member that his wife could not easily find a specific product the company had sent an email blast about. Having reviewed the complaint, and tested their platform we discovered that the problem was a common mistake many email marketers make: Linking to a generic landing page.

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Youtube Marketing Video - Annapolis Estate Sale Services

Check out this new YouTube marketing video we created for an Annapolis, MD estate sale services company. In less than 3 hours, it is already ranked number 10 when you search Google for "Annapolis estate sale services". Pretty sweet!

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Just joined App.net

Just signed up for App.net. Anyone else use App.net? Let's connect in that space.

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Wordpress 4.4.2 Security Release

Wordpress has officially announced the 4.4.2 release. They have fixed 17 Bugs and 2 security issues with version 4.4.1. and STRONGLY encourage ALL WP users to UPDATE their websites ASAP.

You can get the latest release here

If you are interested, check out the release notes and list of changes.

Need help upgrading your Wordpress site? Give us a call

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