In 2012 influencer marketing meant: "discover all the sources that influence your audience and do marketing (of all kinds) in those places."
— Rand Fishkin (@randfish) August 16, 2018
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In 2018 influencer marketing has come to mean: "pay half naked people on Instagram $500 to pose with your product"
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from Twitter https://twitter.com/randfish
August 16, 2018 at 12:48PM
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