Google Plus Launches Branded Pages.
Google Plus branded pages are pretty much just like the Facebook Brand Pages. They allow the promotion and brand development of non-individuals, just like Facebook. We still believe that Facebook will win this contest as Google Plus is a bit to geeky for average users. IE: My mother and wife. They are barely on FB and cringe when I talk about yet another social marketing opportunity. But, we're geeks so we gave it a whirl. Like most new things, it takes a bit of fiddling to figure out how it all works. Although, it is fairly intuitive. Even so, we made a little tutorial for those who want it.
Customize your Google Plus Page - A How To Tutorial